Bluetooth technology has evolved beyond a mere tool for connecting devices. BlueOne, for instance, has harnessed this technology to send promotional offers to various mobile devices as part of marketing campaigns. BlueOne utilizes a Bluetooth device linked to a computer to detect mobile phones within its vicinity. It identifies the kind of content that a phone can receive, such as images or videos, and prompts users to indicate if they are interested in receiving details about the campaign. Various forms of content can be sent to phones, ranging from text and java files to audio clips, images, and videos. Furthermore, BlueOne has the capability to assess the effectiveness of campaigns by utilizing a module to track the number of phones detected and the number of devices that received information.
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